“Many considered Carroll Shelby the original 'most interesting man in the world' while he was alive and we're highlighting the many intriguing facets of the legend during our 2023 centennial celebration,” said Gary Patterson, president of Shelby American. “Carroll loved motoring both on and off the road, especially in rugged terrain. He would trek across the desert on both two and four wheel vehicles. His Terlingua, Texas, ranch even owned the first production Ford Bronco. We're honoring that Shelby heritage with a special off-road truck that recalls his adventures.”
Carroll Shelby had a long history with performance trucks and SUV's; he experimented and built various models over the years. Shelby played with the Ford Bronco on his West Texas ranch during the 1960s, pioneered the mid-size performance pickups in the 1980s and created the muscle trucks in the early 2000s. His company built a small line of high-performance full-size SUVs in the late 1990s and even unveiled a concept Shelby Expedition in 2004.
Ford's 2023 F-150 is purpose-built to be the toughest, most productive F-150 ever. Updated for the 2021 model year, it introduced all-new features to increase customer productivity, has new connected vehicle innovations such as over-the-air updates and other purposeful technologies. The Ford F-150 is even available with Pro Power Onboard,™ which turns the truck into a mobile generator.